Get on the Bus -- THE REAL BUS
Environmentally-friendly . . . blah, blah, blah. We've heard about it and we nod and smile in mere recognition with an abstract awareness of something that is supposed to be a good thing.
The reality is that most of us have good intentions. But don't good intentions pave the road to hell? Yeah sure, we buy those nifty light bulbs, and we're mostly good at recycling. We follow popular culture and its media swoon which makes "environmentally friendly" the new, ubiquitous, poorly defined slang-du-jour. We'll buy something if it is colored brown and green and says it is "environmentally friendly" on the label without really understanding what makes a product environmentally friendly or that those words (and packaging color scheme) are the hottest marketing trends since the word "healthy" or the completely invented food category called "all natural."
Casting good intentions aside, is it actually possible to ACTUALLY BE climate-smart? Climate Pilots is an interesting live snapshot of 4 households who are actually trying to BE "environmentally friendly" utilizing those words as a VERB and not merely descriptive adjectives. These individuals are actively learning (yes, key words in this sentence) what it means to learn how and why to life a climate-smart lifestyle through direct lessons in food, time usage, energy, and transportation.
So, which Environmental Bandwagon - which "eco-friendly" bus would you like to take? The one that has pretty colors and media catch phrases, or the one that forces you on a learning journey to understand our finite planet and our daily actions and provides for you a discerning eye through which to make sound, qualified decisions?
Follow the Climate Pilots, and learn along with them as they grow in awareness of what it means to use "environmentally friendly" as an action verb.
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